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Collection: NOODOLL

Cult classic London-based design brand, Noodoll, was born out of playful imagination & loving dedication to quality, unique style & customer happiness...our exact ethos at First.!

Once upon a design...Founder, Yiying, created her first Noodoll while studying at art school in London. Inspired by Japan & her native Taiwan, Yiying created a fun-loving character which started life as an illustration in a story, before leaping off the page & into soft plush toy form. The stories this little character inspired in Yiying’s imagination & the joy they brought gave her the idea to create some friends for him. She named the company in his honour & so the Noodoll journey began.

Created in a small ethical factory & made to the highest quality standards, Noodoll is a little company with a big heart - everything is made with as much love & care as possible, with the mission of bringing a little happiness & joy to your everyday.

Noodolls can be many things - toys to play with, design pieces to collect, plushes to cuddle, or friends to go on adventures with. They are unbelievably soft and undeniably cuddly and designed to be loved for a lifetime.

4 products
  • Plush Toy Mouse, Ricecracker
    noodoll plush toy bear ricecracker yellow designed in London made in Taiwan
    Vendor
    NOODOLL
    Regular price
    £22.50
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    £22.50
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  • Plush Toy Panda, Ricebambo
    noodoll plush soft toy navy and white ricebamboo character front facing
    Vendor
    NOODOLL
    Regular price
    £22.50
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    £22.50
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  • Plush Toy Bunny, Riceberry
    noodoll plush soft toy riceberry rabbit black and white
    Vendor
    NOODOLL
    Regular price
    £22.50
    Sale price
    £22.50
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  • Plush Toy Dinosaur, Ricedino
    Vendor
    NOODOLL
    Regular price
    £22.50
    Sale price
    £22.50
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    Unit price
    per 
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